KENT WANG

In Chinese word, “Houhei” means a complicated and ambivalent character. Those who hide real purpose and ambition. In fact, this obscure culture attempts to build a strong self-protection awareness to isolate the individual from the vulgarization; to preserve the “elegant” and “low profile.” Actually, this ideological predisposition is a parasitically relationship with vanity. In order to gather the more accurate product position, I focus and observe this unique character, studying their manner to create the persona.

To analyze characters is not enough for determining product position, so it is necessary to consider factors like gender, age, and cost. The loudspeaker characteristics are tightly connecting with user's music preference and aesthetic tendency. I start to build a list to connect materials and shapes with human perception, and then I obtain clear design requirements of one particular personality.

When a “Houhei” individual, who is 25~39 years old male and has a decent income, faces to so many sorts of loudspeaker, which aspects will be decisive factors? In the first place, the visual sense, material, and volume cannot display ostentatiously and vulgarly. Moreover, the young adults market generally emphasizes in vivacity and individuation. When I deal with a particular definition of the market, the “Houhei” group, the design should maintain certain restraint. In one sentence to conclude: control the exaggerated expression and follow functionalism.